Make it obvious when you’re available for the customer’s call. Almost every shop you go to has an “open” sign on their front door. In the digital world, it’s a little less obvious since your website’s up 24 hours a day, 7 days a week. Along with your phone number in the header, why not use code to advertise to your visitors when somebody’s there to answer their call? Some inbound calling solutions make this very easy to do.
Use click to call options within online advertising platforms. If your web advertising provider offers click to call functionality within ads, use it. Too often we get stuck on the idea of clicks as the goal for the success of an ad, but it’s equally successful if the customer is clicking to call you directly. Your odds of closing the sale are dramatically higher, too.
Test and track. Never get comfortable with a certain way of doing things when it comes to attempting to close the sales. Customer behavior and expectations constantly change, so always track your inbound call activity, and adjust and test new methods accordingly. Your conversion rates will stagnate if you don’t.