inboundcall Case Study

A Day in the West

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Increase in Website Conversions

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Increase in Call Volume

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Increase in Profit Margins per Booking

inboundcall Case Study

A Day in the West

The Problem

Sedona – the gateway to the Grand Canyon – is one of Arizona’s most picturesque locales, offering a variety of attractions highlighting the area’s richness in art, Native American heritage, and breathtaking scenery. A Day in the West Jeep Tours provides area visitors with a way to see it all, either on horseback or by jeep.

More than four million tourists visit the Sedona area annually from around the world, however A Day in the West was attracting primarily domestic tourists. Combined with an antiquated website, the company was missing out on a large segment of potential customers.

A Day in the West approached InboundCall looking for a way to diversify its customer base, hoping to attract some of the tens if not hundreds of thousands of international tourists that visit the American Southwest every year which so far, they had missed out on. Traditional methods to acquire more customers would have significantly increased overhead, limiting profit margins in an already competitive industry.

Our Solution and the Results

InboundCall set up A Day in the West Jeep Tours with our international plan to attempt to address some of the issues the company was experiencing, including low conversion rates through its website. We set up A Day in the West with a hundred plus numbers from cities around the U.S., and dozens of numbers worldwide as part of this year-long test.

 

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Increase in Website Conversions

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Increase in Call Volume

BY ‘CUTTING OUT THE MIDDLEMAN,’ A DAY IN THE WEST’S AVERAGE PROFIT MARGINS PER BOOKING ROSE BY AS MUCH AS 20 PERCENT.

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Increase in Profit Margins per Booking

Given the company’s predominantly domestic customer base before InboundCall, the first area where InboundCall and a Day in the West looked for improvement was in the company’s conversion rates from the US and Canada, the company’s bread and butter. A statistically significant increase was noted in website conversions from these customers following the addition of InboundCall’s code, thanks to the trust a local number provides.

Second, we watched for increases in leads from countries outside of North America. Over time, leads from Europe and Asia increased dramatically – in some cases ten times what they had seen before. With numbers for dozens of countries from both areas included in InboundCall’s International plan, it was clear the service was having an effect on leads, and most importantly conversion.

Finally, A Day in the West benefitted from more direct bookings. Many of its bookings were coming from third-party brokers like Priceline and Expedia. By ‘cutting out the middleman,’ A Day in the West’s average profit margins per booking rose by as much as 20 percent.

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