inboundcall Case Study

Death Valley Hotels

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Increase in Conversions Rates

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Increase in Conversions Rates

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Increase in Conversions Rates

The Problem

Adventure travelers flock to Death Valley, a region in Southern California rich in history, heritage, and folklore. One of the region’s premier destinations is Death Valley National Park, a 3.3 million acre protected landmark filled with massive sand dunes the size of mountains, below sea-level salt flats, and breathtaking sandstone canyons.

Within the park itself is Stovepipe Wells Village Hotel, an 83-room hotel that provides stunning views of the Mesquite Flat Sand Dunes and its surrounding mountain ranges. In such a prime location, Stovepipe Wells should have had no problem with attracting a global clientele. The data proved otherwise.

A significant portion of its leads were originating from within the United States. This means that Stovepipe was missing out on revenue from the more than one million tourists – a large portion of which come from Europe.

Stovepipe Wells Village contacted InboundCall to help them attract these high-value international tourists, many of which found the high international calling rates a barrier to contacting the hotel. With no international numbers to call Stovepipe on, travelers were forced to attempt to contact the hotel through e-mail and social media, which traditionally has lower conversion rates than the traditional phone call.

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Increase in Conversions Rates

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Reduction in Lost Leads

CONVERSION WAS UP 10 PERCENT, GENERATING TENS OF THOUSANDS IN NEW REVENUE (ESPECIALLY FROM EUROPE)– PER WEEK.

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Increase in European Call Volume

Our Solution and the Results

Stovepipe Wells Village Hotel chose InboundCall’s international plan to address its shortcomings in attracting international customers. In addition to providing local numbers for every European country, Stovepipe also gained access to over a hundred U.S. local numbers, and dozens of countries worldwide.

The effects were noticeable almost immediately. Month over month, call volume increased by as much as ten times in European countries like the UK, France, Germany, and Italy. Stovepipe also noticed statistically significant increases from other areas, including Australia and Japan.

Lost leads decreased by 40 percent, with a noticeable decrease in lead initiation online by international customers. Since international call volume was increasing at the same time, these customers were opting instead to call in, giving Stovepipe a better chance at conversion.

Conversion was up 10 percent, generating tens of thousands in new revenue (especially from Europe)– per week. As of the time of the case study, call volume continued to increase, with call volume at near-all time highs for the resort.

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