At first glance, these numbers don’t sound impressive, but not when looking at it from the perspective of the difficulty overall in obtaining a conversion. Landing pages on average convert anywhere from 2.3-5.9% of leads according to statistics from Search Engine Land. Looking at it that way, a .5% increase in conversion is more impressive: anywhere from 8-22% more conversions are occurring overall. That is statistically significant.
These results should be enough for any business owner to add a phone number to their pages, because it does appear to at least make some difference in coercing a lead to convert. But is just any number good enough? No, and stats from Ruler Analytics indicate that a local number is far more effective in triggering a conversion, making a conversion twice as likely.
We argue that in order to get those high conversion rates, it’s essential to have a local number. In earlier blogs, we’ve already discussed the benefits of local number in terms of customer perception and trust. Here, we’re illustrating further than just a chatbot or e-mail address is not good enough either: you need to have a phone number, and a local one if that.
This is why a solution is needed to make the process simple and cost effective. That’s where Inbound Call comes in. Adding local numbers for just about anywhere is as simple as adding a few lines of code to your webpage. Instead of increasing overhead by purchasing dozens of local numbers, the money saved can be reinvested into the business elsewhere where the ROI is much higher.
If you’re interested in finding out how Inbound Call’s technology might fit into your business strategy, contact us today. We’ll be happy to show you how the technology works, and how you can take advantage of the trust and perception benefits of having a local number for your business.