Place your phone number prominently on the home page, and in key positions during the customer journey. Put yourself in the customer’s shoes: when would you reach out for help? At a minimum, your phone number should be “above the fold” when the customer first loads your page and within sight as the customer checks out.
Make it mobile friendly. Hyperlink your phone number so that customers only need to tap or click to call you. Make it a part of your call to action.
Track your progress. Have a method in place to not only track where the calls are coming from but also whether or not they convert. You will be able to figure out what works and what doesn’t, and change accordingly.
Consider testing multiple phone number placements and calls to action. A/B test various combinations of placements and wording to see what works best. While your phone number should always be “above the fold” like we’ve said, exact positioning for maximum impact varies based on the design of the page itself. The words you use in your call to actions make a difference, too.